NY Times: “Names of Health Plans Sow Customer Confusion”.

“The names are, for the most part, ‘marketing gibberish’, being unhelpful, confusing and in some cases misleading.” Well I think our “Official Super Duper How Ya Doin? Alternating Breast and Testicle Squeeze On Even/Odd Years Plan” with a “ten thousand dollar deductible and all the street drugs you can find” is just perfect. Of course, substituting Selfies for X-Rays just doesn’t seem professional.

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